In a building or commercial center, you often see colorful LED signs flashing everywhere. Similarly, colored LEDs display the sale of similar products outside of buildings or public places (e.g., markets, restaurants, shopping areas) or specific business offers that convey valuable market information to customers. In short, LED display is widely used outdoors because it attracts people's attention, even if you are far away from the display. It has created impulsive sales for many businesses.
What is the value of LED display advertising?
1. Create a unique space in the core business district
With the development of society and the improvement of people's living standards, these bustling business districts and functional places have become the main activity venues for the mainstream people in the city, so the outdoor LED large screen media has the characteristics of scarcity and core, this form of media has great marketing value and quality.
2. Authentic and timely, with a strong sense of identity
Outdoor LED advertising media can broadcast information to more audiences in a real and timely manner through live broadcast technology. The so-called live broadcast refers to the synchronous broadcast of a certain TV station or on-site activities through the large screen through satellite signals, with a strong sense of user identity and improved impression of brand products, which will produce follow-up behavioral intentions and will play a pivotal role in consumer purchases.
3. Strong transmissibility and more flexible communication forms
The communication effect of outdoor LED advertising lies in the visual impact it brings to the audience, the larger the screen and the more the number, the better the effect. The traditional rectangular LED screen can no longer meet their pursuit of widescreen vision, and with the expansion of the surrounding business district, the screen also needs to become larger to meet the visual needs of users in the entire central business circle. The crowd in each mall is highly mobile, and the form of communication has become more flexible.
4. Time and place can be controlled
Different from the advertising model of the online platform, the LED can be refined to a certain LED screen in a designated business district, if you do the research of the venue in advance, you can make a more suitable advertising model according to the user's life needs and shopping habits, and improve the brand conversion rate.
5. Show the "high-end" brand value and establish a high-quality brand image
According to relevant research, the audience's acceptance of outdoor large-screen media exceeded 75%, and the attention of LED large-screen advertising exceeded 55%. In addition, in Nexen's research and research, the audience's "eye-catching" and "high-end fashion" degree of LED large-screen advertising reached 69.3% and 64% respectively. It can be foreseen from the data that in the eyes of the audience, LED display advertising has more shocking, strong three-dimensional visual impact, high quality, high-end fashion, huge area, eye-catching and other advantages compared with canvas advertising and light box advertising, so that the brand and product advertising on it has a "high-end" image value, and enhances the audience's acceptance of the brand.
In fact, advertising is the most important factor in increasing the visibility of a business or product. Choose the right LED display, and you can easily get customers. LED display advertising is an effective way to attract public attention and can also help suppliers improve their connection with customers. As an effective form of visual communication advertising, it can also draw attention, especially announcements, news, events, promotions, special issues, or other types of public information. At government agencies, campuses, churches, fire stations, electronic displays can be used to provide up-to-date, real-time information to their communities and customers.
