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Football stadium billboards, a great opportunity for brand promotion
Author:Young      time:2024-04-09


What is a football stadium LED billboard
How do football billboards work?
What are the screens on the football field?
Why do stadiums have big screens?

What is a football stadium LED billboard

A football stadium billboard is a sign set up around a football match field to display advertising content. They are usually located on the sidelines of the field or on the fence of the stand to attract the attention of spectators and provide advertising and branding opportunities for advertisers. Football billboards usually use LED screen technology to display a variety of advertising content, including brand identity, product promotion, sponsor information and advertising. Stadium LED display: enhance event experience and excitement!

These billboards can be flexibly replaced and updated according to competition needs. For example, during different competitions or events, AD managers can select different AD content based on specific requirements and contractual agreements. The advertising content on the billboard can be static images or dynamic videos to attract the audience's attention and convey relevant information. 

Football stadium billboards not only provide advertising opportunities for advertisers, but also bring economic benefits to stadiums and clubs. By entering into partnership agreements with advertisers, sports venues can receive advertising revenue that can be used to operate and maintain venues and provide better facilities and services.

football billboards

How does the football stadium LED billboard work?

Football stadium billboards usually use LED screen technology and work through the following steps:

Advertising content production: Billboard work first needs to produce advertising content. Advertising content can be still images, moving images, videos or animations, which are usually provided by advertisers or advertising agencies.

Advertising content transmission: The production of good advertising content needs to be transmitted to the billboard through a specific transmission method. This can be done through a wired connection, network transmission or wireless transmission. Billboards are usually equipped with receiving devices that can receive and decode the transmitted advertising content.

Display advertising content: Once the advertising content reaches the billboard, the LED screen will display the content according to the predetermined schedule. The AD content is refreshed at a specific frequency to form a continuous moving image or video. The LED pixels on the billboard will adjust their brightness and color according to the received signal, thus presenting the complete advertising content.

Remote control and management: Billboards are usually equipped with remote control and management systems. These systems allow advertising administrators to remotely control the operation of billboards via a network or other remote connection. Administrators can manage AD schedules, update AD content, monitor billboard status and performance, and more.

Real-time updates and adjustments: Billboards can also be updated and adjusted in real time. For example, during a competition, AD managers can instantly change the content of an AD to suit different needs based on the progress of the competition, specific events, or sponsor requests.

Through the above steps, football billboards can display rich advertising content, and according to the need for flexible updates and adjustments, so as to provide an effective advertising platform for advertisers.

What are the screens on the football field?

Large LED display screen: Large LED display screen is one of the most common screen types in football. They are usually installed in the main stands of the stadium or around the field, and are used to show live game footage, replay, score statistics, advertising and other content. These displays have high brightness, high contrast and good visibility to ensure that viewers can still see the picture clearly at a distance or under sunlight.

Ceiling hanging screen: Some modern football stadiums will also hang large screens above the ceiling. These screens can provide real-time game images, replays, statistics and other content to the entire audience. The advantage of hanging screens is that they are not obscured by spectators or players, providing a better visual experience.

Advertising board screen: The advertising board on the football field usually uses LED screen technology to play various advertising content. These screens are usually distributed along the fence of the stadium and can take turns showing multiple commercials during the game.

Score card: The common score card in football field is usually composed of LED display, used to display the score of the game, the time and other relevant information. Scoring cards are usually placed on the sides or corners of the court for easy viewing by spectators and players.

These screens serve a different purpose on the football field, providing real-time information and replays of matches, as well as a platform for sponsors to display advertisements. They enhance the viewing experience through high brightness, high contrast and visibility to ensure that viewers can clearly see what is on the screen.

Why do stadiums have big screens?

Live game experience: The large screen can provide live game footage to the audience, so that they can watch the game more clearly. Through the large screen, spectators can see the details, action and important moments of the game, enhancing their watching experience.

Audience interaction and engagement: Large screens can be used for audience interaction and engagement activities. For example, during the game, the large screen can broadcast the audience's cheering, cheering and cheering, increasing the audience's sense of participation and team spirit.

Replay and replay: The large screen can provide replay and replay functions of the game. Viewers can review key moments, controversial decisions or spectacular goals on the big screen, as well as other noteworthy moments of the game.

Advertising and sponsorship display: The large screen provides a platform for sponsors to advertise and promote. By showing ads on the big screen, sports venues can attract advertisers' input and provide them with the opportunity to display ads, thereby helping sponsors increase brand awareness and exposure.

Information transfer: The large screen can be used to transmit important game information and real-time statistics, such as scores, time, player information, substitute information, etc. This information is very valuable for spectators to help them better understand the progress and situation of the game.

Entertainment programs and shows: In addition to competition content, the large screen can also be used to broadcast entertainment programs, shows and performances. These shows and performances can take place between competitions or during other events to provide an additional entertainment and leisure experience for the audience.